Gamification for Advertising
Gamification: definition and history
A course by Rémy Bastien , Consultant
Learn to develop an effective campaign through the use of game mechanics
- Spanish with subtitles in English
- 98% positive reviews (94)
- 2066 students
About the video: Gamification: definition and history
Overview
“There has been too much confusion regarding what gamification is, hence the importance of this lesson. I will also tell you about the main benefits you can get by using this flexible technique.”
In this video lesson Rémy Bastien addresses the topic: Gamification: definition and history, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“Welcome to this unit where as a first lesson we will see what is gamification, what is the concept that we will be reviewing throughout the course, as well as where gamification comes from, currently where it is and what gamification holds in the advertising, marketing and business industry. If we use Google Trends to see when people start from they started searching for the term on Google, we realize that globally, prior to 2010 there were no searches really in a considerable volume. And this is because the term as such was not yet coined or created in business, advertising, human resource...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (94)
- 2066 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
