Gamification for Advertising

A course by Rémy Bastien
Consultant. Ciudad de México, Mexico.
On Domestika since 11/08/2018
, Consultant

Learn to develop an effective campaign through the use of game mechanics

  • 100% Positive reviews (18)
  • 461 students
  • Spanish with subtitles
Gamification for Advertising

Learn to develop an effective campaign through the use of game mechanics

  • Spanish with subtitles
  • 100% Positive reviews (18)
  • 461 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (2h 56m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

For a long time you can see the success of campaigns that include gamification, that is: the use of game mechanics to encourage participation in non-recreational activities. It is about creating fun experiences to change the way people think or act, and in all this, Rémy Bastien has extensive experience, thanks to his collaborations in social projects and advertising campaigns integrating new technologies with digital marketing.

In this course you will learn to stimulate playful thinking through gamification, interactive mechanics and the use of new narratives applied in a creative concept for an advertising or social campaign, which will serve to encourage the user to action.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to gamification
  • U3
    U3. Spectrum game thinking
  • U4
    U4. Gamification
  • U5
    U5. Storytelling of the campaign
  • FP
    FP Final project
See detail

You will begin by getting to know the work of Rémy, who will tell you about the gamification projects in which he has participated and will share with you his influences, which range from film to literature and videogames.

Then he will tell you what exactly this is about gamification, what it is for, where it comes from and what is the future of this type of experience. In addition, you will discover in broad strokes other types of playful solutions such as playful design and games, which will serve as a preamble to the world of game design.

Rémy will tell you what you need to know to create a gamification experience: you will learn the phases of the engagement loop, review the types of mechanics, rewards and analyze the players' hexahedron.

When you have the theoretical knowledge necessary to plan your own campaign, you will face the project brief. You will devise a story, you will create the narrative, you will choose the means and you will pose the most effective way to put your concept in motion.

What is this course's project?

Remy will propose you to devise a campaign to motivate people to participate in a social cause, although you can choose another type of campaign if you prefer.

Who is it for?

To creatives, publicists, professionals or marketing students and anyone interested in designing experiences to encourage or change the behavior of people in a fun way.

What you need

It is not essential, but it is recommended, to have notions of publicity or previous experience in the creation of advertising campaigns.


461 Students
18 Reviews
100% Positive ratings

Rémy Bastien

A course by Rémy Bastien


Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.

He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.


  • U1


    • Presentation
    • Influences
  • U2

    Introduction to gamification

    • Gamification: definition and history
    • User experience
    • The revolution of videogames
  • U3

    Spectrum game thinking

    • Playful design
    • Games
    • Game designer
  • U4


    • How to do gamification
    • Examples of use of mechanics
    • Classification of rewards
    • Hexaedro of players
  • U5

    Storytelling of the campaign

    • Brief of the campaign
    • History and narrative
    • Transmedia
    • Execution of the campaign
  • FP

    Final project

    • Gamification for advertising

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Gamification for Advertising. A Marketing, and Business course by Rémy Bastien

Gamification for Advertising

A course by Rémy Bastien
Consultant. Ciudad de México, Mexico.
On Domestika since 11/08/2018
  • 100% Positive reviews (18)
  • 461 students