Gamification for Advertising

A course by Rémy Bastien
Consultant. Mexico City, Mexico.
Joined November 2018
, Consultant

Learn to develop an effective campaign through the use of game mechanics

  • Spanish with subtitles in English
  • 99% positive reviews (71)
  • 1433 students

Learn to develop an effective campaign through the use of game mechanics

Spanish with subtitles in English
  • 99% positive reviews (71)
  • 1433 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 lessons (2h 56m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

For a long time you can see the success of campaigns that include gamification, that is: the use of game mechanics to encourage participation in non-recreational activities. It is about creating fun experiences to change the way people think or act, and in all this, Rémy Bastien has extensive experience, thanks to his collaborations in social projects and advertising campaigns integrating new technologies with digital marketing.

In this course you will learn to stimulate playful thinking through gamification, interactive mechanics and the use of new narratives applied in a creative concept for an advertising or social campaign, which will serve to encourage the user to action.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to gamification
  • U3
    U3. Spectrum game thinking
  • U4
    U4. Gamification
  • U5
    U5. Storytelling of the campaign
  • FP
    FP Final Project
View details

You will begin by getting to know the work of Rémy, who will tell you about the gamification projects in which he has participated and will share with you his influences, which range from film to literature and videogames.

Then he will tell you what exactly this is about gamification, what it is for, where it comes from and what is the future of this type of experience. In addition, you will discover in broad strokes other types of playful solutions such as playful design and games, which will serve as a preamble to the world of game design.

Rémy will tell you what you need to know to create a gamification experience: you will learn the phases of the engagement loop, review the types of mechanics, rewards and analyze the players' hexahedron.

When you have the theoretical knowledge necessary to plan your own campaign, you will face the project brief. You will devise a story, you will create the narrative, you will choose the means and you will pose the most effective way to put your concept in motion.

What is this course's project?

Remy will propose you to devise a campaign to motivate people to participate in a social cause, although you can choose another type of campaign if you prefer.

Projects by course students

Who is it for?

To creatives, publicists, professionals or marketing students and anyone interested in designing experiences to encourage or change the behavior of people in a fun way.

What you need

It is not essential, but it is recommended, to have notions of publicity or previous experience in the creation of advertising campaigns.


1433 Students
71 Reviews
99% Positive ratings

Rémy Bastien

A course by Rémy Bastien


Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.

He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.


  • U1


    • Presentation
    • Influences
  • U2

    Introduction to gamification

    • Gamification: definition and history
    • User experience
    • The revolution of videogames
  • U3

    Spectrum game thinking

    • Playful design
    • Games
    • Game designer
  • U4


    • How to do gamification
    • Examples of use of mechanics
    • Classification of rewards
    • Hexaedro of players
  • U5

    Storytelling of the campaign

    • Brief of the campaign
    • History and narrative
    • Transmedia
    • Execution of the campaign
  • FP

    Final Project

    • Gamification for advertising

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Gamification for Advertising. A Marketing, and Business course by Rémy Bastien

Gamification for Advertising

A course by Rémy Bastien
Consultant. Mexico City, Mexico.
Joined November 2018
  • 99% positive reviews (71)
  • 1433 students