Gamification for Advertising
Course final project
A course by Rémy Bastien , Consultant
About the final project for: Gamification for Advertising
Gamification for advertising
“All the stories have an ending, and this has reached its conclusion with a brief review of what has been learned. Thank you very much for having accompanied me in this course and trip. Never stop playing and having fun! As well as applying playful thinking to your personal and professional projects. Remember that if this is a new topic or you find it confusing, you can review the lessons as many times as you want and consult the forums, where I will be aware. I invite you to share your campaigns and gamification experiences. I hope to see your projects! ”
Partial transcription of the video
“And then we will make a brief summary of what you learned in this course. I started talking to you about my influences on topics such as narrative, playful or interactive processes in media such as cinema, literature and, of course, video games. And I recommend that you always be aware of these new formats They come out constantly. There is some surprise that you will take. We continue to see what "gamification" is and what it is for, as well as briefly its history and the progress of this technique. We also saw why it is important to study "gamification" from the point of view of "user exp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (96)
- 2,278 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
