Gamification for Advertising
Brief of the campaign
A course by Rémy Bastien , Consultant
About the video: Brief of the campaign
Overview
“Remember that with gamification we will look for people to be motivated to perform a specific action. In this lesson we will review the challenge we will work on.”
In this video lesson Rémy Bastien addresses the topic: Brief of the campaign, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“The time has come for you to know the brief of the campaign you will be developing in this Domestika course. And it is a very interesting brief or challenge. Why? Because you will be integrating gamification to a creative concept of advertising. After all, what we want to do with advertising It is a kind of inception. Permeate an idea in a person's head so that your way of thinking changes or that leads to a change in behavior. Now, there are different ways in which we can communicate this idea or message. One can be with the idea If you drink and drive it can be a Russian roulette. Where n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 16 lessons (2h 56m)
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- Audio: Spanish
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- Level: Beginner
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