Gamification for Advertising
Games
A course by Rémy Bastien , Consultant
Learn to develop an effective campaign through the use of game mechanics
- Spanish with subtitles in English
- 98% positive reviews (94)
- 2066 students
About the video: Games
Overview
“Games are manufactured systems, a sample of the cognitive capacity of human beings. But unlike other capacity such as language, its use is not utilitarian and rather is only for entertainment. Join me in this lesson to better understand the magic of the games.”
In this video lesson Rémy Bastien addresses the topic: Games, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“We have already seen what playful design is, but what are games or games? And precisely this scheme, created by the consultant Andrew Marchevsky, give us this full spectrum with different solutions or vertical. Playful design is at the opposite end of the games. Because while playful design only focuses in the aesthetic part, the games are already focused in the full part of a system. So, let's see what this system consists of. The games, although you may not believe it, they are one of the great inventions of human beings, like language, because they are prefabricated systems or created by...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (94)
- 2066 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
