Gamification for Advertising
Transmedia
A course by Rémy Bastien , Consultant
About the video: Transmedia
Overview
“In this lesson we will see a fresh perspective on how to tell stories through different platforms and media, as well as some examples and concepts, that will help you give your campaign an excellent perspective.”
In this video lesson Rémy Bastien addresses the topic: Transmedia, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“Transmedia is a relatively new concept, like virtually everything we've been seeing in this course and consists of seeing how we create A story and narrative on new platforms. Traditionally, we have a creative concept or a creative work like a book and that book or concept adapts on different platforms like a movie or video game, But that is not transmedia. Transmedia consists of having only one creative concept or work and that the work be narrated through different platforms, but to be able to fully understand it you have to consume them all. And it's quite interesting because it's someth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 2,250 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
