Gamification for Advertising
Hexagon of players
A course by Rémy Bastien , Consultant
About the video: Hexagon of players
Overview
“Starting from the fact that gamification is the design of experiences, we must first understand our users. Something that can help us, are the classifications of players, archetypes to understand what it is that motivates certain people to have a playful interaction.”
In this video lesson Rémy Bastien addresses the topic: Hexagon of players, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“In this lesson, what we will be seeing is the hexagon of players, which is a classification that allows us to identify tastes a priori and preferences of people regarding a type of gamification That we can have. As we had seen, gamification part of users experience, so We always have to put our user or player in the center. We cannot do a gamification experience without considering who will be using it and what motivates you to use it If, for example, we go to the movies, there are hundreds of genres or combinations We have a horror and fantasy movie like A Nightmare on Elm Street, or we ha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 16 lessons (2h 56m)
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- Audio: Spanish
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