Digital Brand Strategy: Elevate The User Experience
Taking the Visual Digital Brand Strategy to the Next Level
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Taking the Visual Digital Brand Strategy to the Next Level
Overview
“Now we’ll run through how to plan and calendarise your digital brand strategy. We will also talk about how to prepare external and internal brand kick-offs.”
In this video lesson John Williamson addresses the topic: Taking the Visual Digital Brand Strategy to the Next Level, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Taking the Visual Digital Brand Strategy to the Next Level Congratulations, you've developed your digital brand strategy, and like Aleksandra, our case study, we were asking ourselves now what? What can we do with this very valuable digital brand strategy? Obviously, we don't want to leave it in a drawer for it to gather dust. We want to do something with it. There are many ways that you could go about taking your digital brand strategy to the next level. Here are some tips how I think you could be successful in doing so. The first thing I would do is to start planning, and the basic inst...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 17 lessons (3h 24m)
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- Audio: English, Spanish
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- Level: Beginner
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