Digital Brand Strategy: Elevate The User Experience
Step 5: It’s All about the Channels
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Step 5: It’s All about the Channels
Overview
“Instagram, YouTube, Facebook, Twitter, WhatsApp, Telegram, video games, TV, music streaming, radio, podcasts: There are lots of digital channels a brand can adopt. We don’t want to be on a channel just for the sake of it. It takes up too many resources, time, and money. But which are the right ones for our brand? Here we will go through the most common digital channels as well as some not-so-common ones worth mentioning.”
In this video lesson John Williamson addresses the topic: Step 5: It’s All about the Channels, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Step 5: It's All about the Channels Let's think about digital channels. I imagine that the first ones that come to mind are social media channels. Instagram, Facebook, YouTube, Twitter, etcetera. But there are more if we think about it. There are video games, there are podcasts. There's Spotify, there's WhatsApp, and other chat channels which are similar. There are many digital channels, but we don't want to be on channels for the sake of being on all the channels. It takes up too much of our time of our resources and our money, so that begs the question, which are the right channels for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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