Digital Brand Strategy: Elevate The User Experience
Digital Channels
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Digital Channels
Overview
“Let me show you how to build a brand’s digital channel profile. It's where your stakeholders get their first impressions from, so it’s important to get it right. As you probably know, first impressions are utterly important because they last well beyond just a single moment. ”
In this video lesson John Williamson addresses the topic: Digital Channels, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Digital Channels Not all channels are right for all types of brands, but in this lesson, I will take you through the ones that are going to be right for your brand. Lt's go and take a look. What do they have in common and how can finding out what they have in common help us? Principally, apart from content, obviously, what they have in common are profiles, and in all different social media, we can see different kinds of profiles, but profiles, they all have similar things in common. They have headers, they have logos, and they're all expressing their brands in many different ways. Twitter...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 17 lessons (3h 24m)
- 21 additional resources (9 files)
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- Audio: English, Spanish
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- Level: Beginner
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