Digital Brand Strategy: Elevate The User Experience
Measuring, Marketing, and Ads
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Measuring, Marketing, and Ads
Overview
“In this lesson, I’ll show you how to take your digital brand strategy to even greater heights. We'll achieve this by making the most out of all the hard work and research you’ve put into channels and content. We will also discover how a digital brand strategy relates to a digital marketing sales funnel.”
In this video lesson John Williamson addresses the topic: Measuring, Marketing, and Ads, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Measuring, Marketing, and Ads In this lesson, we're going to talk about measuring, marketing and ads. Let's take a look. In this lesson, I will show you how to take your digital brand strategy to even greater heights. We will do it by making the most of the hard work and research you've put into channels and content and then by discovering how a digital brand strategy relates to a digital marketing sales funnel. Let's backtrack a bit and say, once again, congratulations, you took your digital brand strategy to the next level by setting objectives and working towards key moments like the b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 100% positive reviews (15)
- 788 students
- 17 lessons (3h 24m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
