Digital Brand Strategy: Elevate The User Experience
Digital Contents
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Digital Contents
Overview
“In this lesson, we’ll discover and develop lists of questions that will form the basis of the content our brand should develop.”
In this video lesson John Williamson addresses the topic: Digital Contents, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Digital Contents How do we start to produce contents for the channels where our stakeholders are? But especially contents that our stakeholders find really interesting. I'm going to show you how. Let's take a look. Let's start with a list of all the channels and contents which should be developed. This, we're going to probably get from our digital ecosystem canvas and you might have something which reads like this. We're going to need videos for YouTube and Instagram. We're going to need articles for our blog and for LinkedIn. We're going to need some images for our own web, social media ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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