Digital Brand Strategy: Elevate The User Experience
Brand User Experience
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Brand User Experience
Overview
“In this lesson, I’ll explain where brand user experience comes from and what it does. I’ll also show you how to use it to develop a digital brand strategy in just six easy steps.”
In this video lesson John Williamson addresses the topic: Brand User Experience, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Brand User Experience In this lesson, we will be looking at brand user experience. Where it comes from and what it does. Brand user experience, as its name implies, combines branding and user experience and it does so to satisfy two things: business needs and the needs of the brand user. This methodology, when applied to brand strategy, closes the gap that may exist between a brand and its public. It does so by covering the emotional and functional aspects that someone might have when choosing one brand over another. This branding methodology actually comes from my own personal and profes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 17 lessons (3h 24m)
- 21 additional resources (9 files)
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- Audio: English, Spanish
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- Level: Beginner
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