Digital Brand Strategy: Elevate The User Experience
Meeting Our Case Study
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Meeting Our Case Study
Overview
“In this lesson, we’ll get to know our case study Aleksandra Kozawska, founder and senior strategy designer at ODIS – Design for Space.”
In this video lesson John Williamson addresses the topic: Meeting Our Case Study, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Meeting Our Case Study In this lesson, we're going to meet our case study, and she's Aleksandra. Aleksandra is a service designer who has recently set up her own design for space consultancy. She's reached that point in her career where she feels confident that she can now launch herself into the market. However, she has a series of questions and queries she needs a bit of a hand with. Let's go and meet her. Hello, Aleksandra, how are you doing? Hello, John. Very well, how are you? Great. Where are you? -Are you in space? -In space, yes. This is a view from the International Space Station...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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