Digital Brand Strategy: Elevate The User Experience
Who Are You Talking To?
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Who Are You Talking To?
Overview
“In this lesson, we’ll define and group stakeholders before finding out which are the top ones. We'll also think about how to discover their emotional and functional needs.”
In this video lesson John Williamson addresses the topic: Who Are You Talking To?, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Who Are You Talking To? In this second step, we will discover who your brand is talking to, and surprisingly, it won't be one type of stakeholder, but three. Let's take a look. What I'd like to do is to start with a definition of what we mean by stakeholders, and in our case, we're going to define it as, "Those who are affected or may be affected by the activities of a company." The stakeholders are people interested in a brand or a company's prosperity. Who are they? They can be either internal or external. If they're internal, then they might be employees, managers, owners, etcetera. If...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 17 lessons (3h 24m)
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- Audio: English, Spanish
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- Level: Beginner
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