Digital Brand Strategy: Elevate The User Experience
Step 6: It’s All about the Contents for Digital Channels
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Step 6: It’s All about the Contents for Digital Channels
Overview
“Let me explain why content is still king. I’ll not only take you through the golden content rules but also the three different types of content. I'll finish with a handy matrix as a reference to digital content.”
In this video lesson John Williamson addresses the topic: Step 6: It’s All about the Contents for Digital Channels, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Step 6: It's All about the Contents for Digital Channels We've gone through digital channels, quite a few of them. Now we're going to focus on digital contents. I'm going to be going through three different types fundamentally, but more importantly, I'm going to point out a couple of golden rules about contents. I would say golden rule because there's only one, and that one is, your contents should answer your stakeholders' questions. I believe that is absolutely the best way of engaging them. By this, I mean that no matter how tempting it might be to talk about your brand's products or s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 100% positive reviews (15)
- 787 students
- 17 lessons (3h 24m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
