Digital Brand Strategy: Elevate The User Experience
About Me
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: About Me
Overview
“First, I’d like to tell you about my professional experience in the world of digital design and branding. Let me also share my own professional tipping point.”
In this video lesson John Williamson addresses the topic: About Me, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ About Me Hello, I'm John Williamson, and I'd like to tell you a little bit about my professional career, especially in digital design and brand strategy. I think that in most professional creative careers, there comes a moment where there's a change, a tipping point or even a paradigm shift. In my case, it came around 2000, 2001. This coincided when I went from offline design to online design. Up until that point in time, I'd worked mainly in graphic design studios working on the typical array of design projects. For example, for identity packaging and editorial design. So how did I get i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 100% positive reviews (15)
- 787 students
- 17 lessons (3h 24m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
