Digital Brand Strategy: Elevate The User Experience
What Is a Digital Brand Strategy?
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: What Is a Digital Brand Strategy?
Overview
“Let me explain how to develop a digital brand strategy route map for the brand of your choice. We will discover what a digital brand strategy is and how it is relevant to digital transformation.”
In this video lesson John Williamson addresses the topic: What Is a Digital Brand Strategy?, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ What is a Digital Brand Strategy? In this lesson, I'm going to explain how you can develop your final digital brand strategy. This is going to be your final project, and to do that, I'm going to ask you to choose a brand. It can be your brand. It can be an existing brand or it can be a fictitious brand. What I'm going to ask you is to choose one of three types that can be a product brand, a service brand or a choice brand. For your final project you will develop a digital brand strategy route map To understand these three types of brands, let me go through each one. A product brand, as we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- Level: Beginner
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