Digital Brand Strategy: Elevate The User Experience
Influences
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Influences
Overview
“Influences are important. I like the idea of looking beyond the typical design influences. In this lesson, I’ll tell you about mine, which are all about looking beyond digital screens.”
In this video lesson John Williamson addresses the topic: Influences, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Influences In this lesson, I'd like to share with you some of my influences, especially as a digital designer. Strangely enough, one of my first groups of interest is what I would call beyond the screen. What do I mean by this? Although it's easy to maybe think of a digital designer being influenced just by digital screens, what I wanted to do was go a little bit beyond that and maybe think about experiential design. This is why it was important to look at other aspects which could then be brought into digital design. One of those aspects was the touch, the feel and even the sound that ce...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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