Digital Brand Strategy: Elevate The User Experience
Your Visual Digital Brand Strategy
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Your Visual Digital Brand Strategy
Overview
“Now you will learn how to combine all the previous steps in a single, user-centric, and powerful digital brand strategy.”
In this video lesson John Williamson addresses the topic: Your Visual Digital Brand Strategy, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Your Visual Digital Brand Strategy In this lesson, we will go through all the previous canvases and I will tell you how to put them together into one single visual brand route map, but let's have her explaining it to us. -Hi, Aleksandra. How did it all go? -Hello. Very well. It was a very useful exercise, thank you. Okay, because we've seen your visual digital brand strategy, but we'd like to hear your version. It was fun to do, to think together how to combine all these elements from all the exercises into one visual map. I decided to do it in a space manner, so the way immediately that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- Level: Beginner
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