Digital Brand Strategy: Elevate The User Experience
Tips for Your Brand Strategy
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Tips for Your Brand Strategy
Overview
“Let me give you a couple of final tips to help you develop your digital brand strategy even further. We’ll be talking about atoms and bots!”
In this video lesson John Williamson addresses the topic: Tips for Your Brand Strategy, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ Tips for Your Brand Strategy In this lesson, we'll be going through some tips and a few reminders about things that we shouldn't forget in our brand strategy. Let's take a look. The first tip is, don't forget your physical touchpoints. So we've dealt almost exclusively with the digital aspects of branding. However, there are some non-digital or physical touchpoints, which shouldn't be overlooked. Let's look back at what we've done and take advantage of what we've covered and see how it can help us develop some essential physical, brand touchpoints. Visual elements and branded touchpoints ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- Level: Beginner
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