Digital Brand Strategy: Elevate The User Experience
What Are You Talking About?
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: What Are You Talking About?
Overview
“Let's find the focus points between our brand and our consumers. They will guide us as to what to include in our brand strategy. We’ll also discover what our competitors are up to and, thereby, how to be unique.”
In this video lesson John Williamson addresses the topic: What Are You Talking About?, which is part of the Domestika online course: Digital Brand Strategy: Elevate The User Experience. Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center.
Partial transcription of the video
“ What Are You Talking About? In this lesson, we will find out how to discover what our stakeholders want to hear from our brand and we will also find a few surprises on the way. Let's take a look. On the right-hand side here, we can see that we now know what our brand is about. We know our brand's promise and what our brand's functional and emotional benefits are. On the left here we can see that we have a good idea of what our consumers, from our who chooses you stakeholder group, what their functional and emotional needs are. What we're going to do is, we are going to put them into what ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Brand Strategy: Elevate The User Experience
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 17 lessons (3h 24m)
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- Audio: English, Spanish
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- Level: Beginner
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