Digital Brand Strategy: Elevate The User Experience

Digital Brand Strategy: Elevate The User Experience

“Congratulations! You've made it to the end of the course. Thank you for following me along to learn about digital brand strategies! Before we go separate ways now, let me once more remind you of the essential steps to complete your digital brand strategy. First, choose the type of brand you want to create a strategy for. Use the same brand throughout the course. This can be a product brand like a drawing tablet, a service brand like a streaming service, or a choice brand like a political party. Whatever the case, choose the brand you want to work on well, then stick to it.

Remember that in the digital world content is king, but so is user experience and human empathy. This is why a user-centric approach is so important. To help you come up with your digital brand strategy, use the canvases provided in the attachments as guides to navigate you through the process. Each step has its own canvas. They are generic for any kind of brand, so be flexible with them and remember that they’re just guidelines. If you get stuck on any of them, please refer back to the video lessons. Go through the relevant steps until you get it. If you’re still stuck, drop a comment in the forum―I’ll get back to you ASAP! Always remember to talk to people instead of using your own assumptions. Go out into the world to get real brand users’ reactions and opinions; they’ll surprise you. This is one of the most important aspects of a digital brand strategy as we want to be as user-centric as possible. Ask yourself what your stakeholders want from your brand, referring to the corresponding canvas provided in the attachments. You don’t want your digital brand strategy to be boring―so be creative and draw from what’s in your mind. Design your digital brand strategy as if it were something to put up on the wall for everyone to see, not just a stuffy Word document to put in a drawer and forget. Find the balance between a scientific and a creative approach. Always remember: People choose brands with their heads and hearts. Then take your digital brand strategy to the next level. Don’t just leave it as a poster on the wall. Figure out ways of making it real. Use all the tips from unit four to calendarise it and place it in a digital marketing sales funnel. If you want to know more about ads on social media or tools to measure advertising like Google Analytics, check out the many courses on Domestika which deal with these subjects. Once your hard work is done, don't forget to share your final project in the forum by clicking on the button "Create your project". I can't wait to see your results and to give you feedback! Again, thank you for choosing this course. See you in the forum!”

Partial transcription of the video

“ Final Project Congratulations, you reached the end of the course. I'd like to thank you very much for sticking with me. I hope you found it interesting as well as I hope that you put all these lessons into practice. We're going to do a quick overview of the lessons so that you can do your final project really well. Firstly, I explained to you what a digital brand strategy is all about. I also spoke about brand user experience and how I combined branding and user experience to come up with this unique methodology. We also spoke about channels and contents, and the best way of finding the r...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Brand Strategy: Elevate The User Experience

• Level: Beginner
• 100% positive reviews (15)
• 787 students
• 4 units
• 17 lessons (3h 24m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing