Creative Direction: Use Storytelling to Pitch and Sell Ideas
The Audience 1
A course by Ray Smiling , Creative Director
About the video: The Audience 1
Overview
“Now, let's take a quick look at who the creative project is for. Who are they? What do they like? What do they dislike?”
In this video lesson Ray Smiling addresses the topic: The Audience 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“In the previous lesson, we established the brief, the problem that we're ultimately trying to solve. Now in this lesson, we'll look into our audience. And so with them, what we want to do is we want to figure out how they think, what they want, what they like, what they don't like, and we'll be able to play armchair psychologists or anthropologists, except we don't have to go to college and we don't have to do years of papers and all that. So. Let's get started. So let's dig into your audience. The main question we have to really ask ourselves is, who are you making this for? Really, it's a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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