Creative Direction: Use Storytelling to Pitch and Sell Ideas
How to Pitch
A course by Ray Smiling , Creative Director
About the video: How to Pitch
Overview
“In this lesson, I will address some pointers on the delivery of your pitch.”
In this video lesson Ray Smiling addresses the topic: How to Pitch, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“How to Pitch In previous lessons, we've gone from the blank page to creating an idea, creating an insight, figuring out their visual world, doing research, and all of that so that we've created a pitch. Then we worked through how to actually deliver that pitch, how to get your clients to buy into the vision that you have, the world that you have, so they can understand why your idea is the only and the correct solution to the problem they have. In this lesson, we'll go over how to actually get the thing made. You've had the idea, you've got the clients on board with it. Now, how do we actua...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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