Creative Direction: Use Storytelling to Pitch and Sell Ideas
Introducing the World and Problem 1
A course by Ray Smiling , Creative Director
About the video: Introducing the World and Problem 1
Overview
“Here, you will draw upon your background research. What is the context in which your work will live? Prove to the client that you know how their brand is perceived, as well as their product. Introduce modern trends. By introducing your research process and showing your client how you see this world, they will be more likely to support your idea. ”
In this video lesson Ray Smiling addresses the topic: Introducing the World and Problem 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“So in our last lesson, we established your credentials. We got the client to understand why you're the perfect person to solve their problem creatively. that you have a connection to their product. In this lesson, what we need to do is we need to introduce your client to the world and to their problem. This may seem a little counterintuitive at first. You may say, hey, my client makes the thing that they're trying to sell. They are experts in that thing. Why do I need to tell them about the thing? Why do I need to regurgitate the problem to them? The thing you need to understand is that oft...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
-
Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
- 100% positive reviews (191)
- 10,085 students
- 22 lessons (4h 59m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
