Creative Direction: Use Storytelling to Pitch and Sell Ideas
Influences
A course by Ray Smiling , Creative Director
About the video: Influences
Overview
“Here, we’ll touch on some of my inspirations.”
In this video lesson Ray Smiling addresses the topic: Influences, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Influences In the previous lesson, we talked about me, my history, some of the things I've made, how I got into creativity. In this lesson, we'll talk a bit about some of my influences, and I bring up my influences not because these are influences that are holy grails that you have to know, that anyone has to know, but I want to show you a little bit of a technique of how to dissect the things you like and how to really take things away from it that can inform your process of making things. Once you understand the things that you are gravitating towards, the things that have really made an ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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