Creative Direction: Use Storytelling to Pitch and Sell Ideas
Presenting Your Vision 1
A course by Ray Smiling , Creative Director
About the video: Presenting Your Vision 1
Overview
“Now it's time to address the more personal element of the pitch: your vision. Here, you will put forth your take on the client’s product. This is the thing they really need to buy into. ”
In this video lesson Ray Smiling addresses the topic: Presenting Your Vision 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Presenting Your Vision In the last lesson, you presented your insight. Now, your insight was something that was surprising yet true that you found out about the product, the world that the product exists in, or the world at large. In this lesson, we present our vision, and our vision will be the thing that we're leading to. The insight was ended with a bit of an ellipsis. This completes the thought. The vision will be really just your idea and your execution put together. For ease of conversation, we'll call that your vision. Ideally, our vision checks off all of the things we just talked a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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