Creative Direction: Use Storytelling to Pitch and Sell Ideas
Presenting Your Insight 1
A course by Ray Smiling , Creative Director
About the video: Presenting Your Insight 1
Overview
“Now, you're going to hit the client with the surprising thing you’ve gleaned about the audience, their product, or their world. ”
In this video lesson Ray Smiling addresses the topic: Presenting Your Insight 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Presenting Your Insight In the previous lesson, we established the problem and the world that the problem exists in. Before that, we even established our connection to the product, why we're the perfect person to tell this story. Now in this lesson, we're going to set up our insight, and we'll present our insight to the client and let them understand how we have approached this problem. What is the sort of insight that we have that will be new and exciting to them? When we talked about insights before, the thing that we really focused on is that an insight needs to be both surprising and tr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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