Creative Direction: Use Storytelling to Pitch and Sell Ideas
Presenting Your Vision 2
A course by Ray Smiling , Creative Director
About the video: Presenting Your Vision 2
Overview
“As always, let's draw from our examples. I will show you how to communicate your vision using the example of 'The Running Shoe'. ”
In this video lesson Ray Smiling addresses the topic: Presenting Your Vision 2, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Presenting Your Vision Now we come to example two, our running shoe. If we remember where we are with the running shoe, it is from a brand that has no equity in the world of running. It's a very crowded space with Nike, Adidas, New Balance, all of the other major players who have very large chunks of the market share. Our product isn't specifically super attractive. It's not something that will just jump off the shelves. Those are the problems that we have to work with. When we think about the research we did and we looked into runners as a group, new runners specifically, we found that the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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