Creative Direction: Use Storytelling to Pitch and Sell Ideas
Formulating an Idea 1
A course by Ray Smiling , Creative Director
About the video: Formulating an Idea 1
Overview
“Now that you have insight into what you're making and who it's for, it's time to move on to developing the idea. To do this, first ask yourself why the product exists. In this lesson, I will discuss the importance of finding the product's reason for being. What do you want to say about your product?”
In this video lesson Ray Smiling addresses the topic: Formulating an Idea 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Formulating an Idea In the previous lesson, we developed an insight. In this lesson, we're going to create an idea. Just to recap, we know what we're making, we know who we're selling it to, and we have our insights, so we understand how those people think. Our idea is something that connects all of those disparate parts and brings them together. Let's get started. Lesson 4 Formulate an Idea Now, we formulate an idea. What is an idea? It's a clarifier, a connector. It really takes all of the different things that we've already established in this process and brings them together. We have wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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