Creative Direction: Use Storytelling to Pitch and Sell Ideas
Presenting Your Insight 2
A course by Ray Smiling , Creative Director
About the video: Presenting Your Insight 2
Overview
“In the last lesson, we covered 'The Rapper' example. In this lesson, we'll move to 'The Running Shoe'.”
In this video lesson Ray Smiling addresses the topic: Presenting Your Insight 2, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Presenting Your Insight As we get to our second example, with the running shoe, we take a step back and we look at the problem and the world that it exists in. The world it exists in is that we're working for a company that has no history in the running space, so we cannot trade off of any equity that they might have in this world. Also, our product doesn't look specifically very attractive. It may look fine, but it won't just fly off the shelves because it looks so cool. That leaves us at a place where, to sell this, to move this product, we're going to have to connect to the audience. Con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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