Creative Direction: Use Storytelling to Pitch and Sell Ideas
Establishing Your Credentials
A course by Ray Smiling , Creative Director
About the video: Establishing Your Credentials
Overview
“Why should anyone take you seriously? In this lesson, I will discuss how you can let your client know why this project means something to you.”
In this video lesson Ray Smiling addresses the topic: Establishing Your Credentials, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“In previous lessons, we've come up with a great idea. We've come up with a great solution to our client's problem. Our idea is smart. It's strategic, it's insightful, and we fully understand how it will come to life. We understand the visual world, the techniques that we're going to be using, all of that. So now what we need to do is we need to get our client to understand all of that and the buy-off on it. And the first step in doing that is what we'll cover in this lesson, which is establishing your credentials, establishing why you're the person who will solve their problem, who has this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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