Creative Direction: Use Storytelling to Pitch and Sell Ideas
Visual Research 1
A course by Ray Smiling , Creative Director
About the video: Visual Research 1
Overview
“Now that you have a firm idea about what you want to say about the product, it's time to do some visual research. At this stage, you should free associate and pull from as many references as you can. There are no wrong answers. ”
In this video lesson Ray Smiling addresses the topic: Visual Research 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“In our previous lesson, we established an idea, an area of focus. Now we understand what we want to say about our product. In this lesson, we'll go into visual research. And what we're going to do here is we're going to try to find different ways to illustrate what we want to say about our product. And what I would suggest, what we will do is we will go through various genres, mediums, anything you can think of in the recorded history of human existence to bring your idea to light. It's a bit lofty, but let's get started. So now we explore any possible ways we can illustrate our take on the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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