Best seller

Creative Direction: Use Storytelling to Pitch and Sell Ideas

Visual Research 2

A course by Ray Smiling , Creative Director

Best seller

100% positive reviews (188)

9,811 students

Audio: English, French, Italian, Portuguese

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About the video: Visual Research 2

Overview

“In this lesson, you will continue to explore possible solutions to the problem. ”

In this video lesson Ray Smiling addresses the topic: Visual Research 2, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.

Partial transcription of the video

“Next we get into the running shoe. Our insight is that life is like an endurance race. It's about perseverance, pacing, and focus. And our idea is that we're all runners already. We get into competitor work. And we look at these images and I pulled these images from all the sort of biggest competitors in the running space. and a quick Google will tell us who those major players are. When you're dealing with something like consumer goods, very easy to find out who the major players are, who really is controlling the game. Who is garnering most of the market share. And so I've pulled images f...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas

Level: Beginner
100% positive reviews (188)
9811 students
4 units
22 lessons (4h 59m)
3 downloads

Category
Marketing & Business
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling

Ray Smiling

A course by Ray Smiling

Teacher Plus

Creative Director

Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.

Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.