Creative Direction: Use Storytelling to Pitch and Sell Ideas
Introducing the World and Problem 2
A course by Ray Smiling , Creative Director
About the video: Introducing the World and Problem 2
Overview
“Let's continue with establishing context. In this lesson, I will illustrate this process by tying in our two examples: 'The Rapper' and 'The Running Shoe'.”
In this video lesson Ray Smiling addresses the topic: Introducing the World and Problem 2, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Introducing the World and the Problem Now we get into our first example, which is the rapper. We'll imagine that we are presenting this work, our solution, either to the rapper or to his management team or whatever. The world we need them to understand is the world that we have seen through our lessons so far. If we think about the perception of our client, of the rapper himself, as we talked about, he has an image of a criminal. If we talk about the perception of the actual product, again, we pretend as though we've actually heard this album already that has not come out, and it is very mu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
-
Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
- 100% positive reviews (186)
- 9,600 students
- 22 lessons (4h 59m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
