Creative Direction: Use Storytelling to Pitch and Sell Ideas
Developing an Execution 1
A course by Ray Smiling , Creative Director
About the video: Developing an Execution 1
Overview
“Finally, I will show you how to bring together an idea and its references to create an execution. ”
In this video lesson Ray Smiling addresses the topic: Developing an Execution 1, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Developing an Execution In the previous lesson, we covered visual research. We looked far and wide. We went to different genres, different mediums. We looked at all of the things that exist in the world that inspire us and that could be tangentially related to what we're trying to do. In this lesson, we develop an execution, and that means that we'll make something that's novel to us, a way to bring our idea to life, a way to solve our problem. To be perfectly honest, this is amorphous. This is the part where the art, the magic, whatever we want to call it comes in because there's no set fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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