Creative Direction: Use Storytelling to Pitch and Sell Ideas
Re-Establishing How Your Vision Solves the Problem
A course by Ray Smiling , Creative Director
About the video: Re-Establishing How Your Vision Solves the Problem
Overview
“It's now time to conclude the pitch. Let's wrap it up and bask in the glory.”
In this video lesson Ray Smiling addresses the topic: Re-Establishing How Your Vision Solves the Problem, which is part of the Domestika online course: Creative Direction: Use Storytelling to Pitch and Sell Ideas. Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience.
Partial transcription of the video
“Reestablishing How Your Vision Solves the Problem In the previous lesson, you presented your vision. It will hopefully be beautiful, comprehensive, the clients will be jumping up and down clapping and very happy, popping champagne. Likely that will never happen. What you want to do now in this lesson, is to re-establish how your vision solves their problem. What we'll do is make sure that we really connect the vision that you have, the problem that they originally brought to you, and bring them together and show them how those two things are totally simpatico and make them pop that champagn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction: Use Storytelling to Pitch and Sell Ideas
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Copywriting, Storytelling
Ray Smiling
A course by Ray Smiling
Ray Smiling is a creative director and writer from New York. He first ventured into design and creative thinking by making CD covers and posters for his friends’ bands. From there, he worked in a number of creative roles, from social media to copywriting.
Ray later went on to specialize in advertising, collaborating with brands including Beats by Dre, adidas, Under Armour, CoverGirl, Foot Locker, Amazon Music, and the NBA. He has also written and directed short films and web series. No matter the format, Ray is passionate about creating content that elicits strong emotions and builds a connection between people and brands.
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