Content Strategy: Build Your Brand from Scratch
Voice 1
A course by Laura Busche , Brand Strategist
Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
About the video: Voice 1
Overview
“Now that you’ve crafted a personality, it’s time to release it into the world. Voice is a manifestation of one’s general attitude and perspective on life. ”
In this video lesson Laura Busche addresses the topic: Voice 1, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Voice What are we going to do with this personality we've built? It's time to turn up the volume and define your voice. How is this all going to come through both visually and verbally? You want to make sure you've defined what your brand sounds like, writes like, and speaks like, but also what it looks and feels like. And this entire lesson is going to be about figuring out those details. To figure out your verbal voice, I always rely on this exercise which involves taking a group of tweets that you found interesting online. They may or may not represent your brand. At this point, it doesn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,369 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
