Content Strategy: Build Your Brand from Scratch

Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.

Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.