Content Strategy: Build Your Brand from Scratch
Editorial Calendar
A course by Laura Busche , Brand Strategist
About the video: Editorial Calendar
Overview
“Now that you know your why and where it’s time to define what type of content we’ll create and how. You ever wondered how magazines plan out entire issues every month? It all comes down to intelligent organization and resourcing. Editorial calendars summarize the content pieces that the brand will produce in a specific time frame. These calendars can get as detailed as you want, and the more you can outline in advance, the better you can prepare to produce them. Time also gives you a cost advantage: having ample lead time will usually allow you to access lower prices for the items you’re outsourcing. Throughout this lesson, we’ll go through a detailed version of this editorial calendar. Then, feel free to adapt the tool to what seems a better fit for your team’s needs and resources. ”
In this video lesson Laura Busche addresses the topic: Editorial Calendar, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Editorial Calendar Ever dreamed of working in a magazine? Early on in life, this was a huge obsession for me. It certainly does feel like crafting these content strategies comes with that newsroom feel that I was so fascinated by. If this has also picked your interest, get ready. In this lesson, we will wear our content editor hats and produce our first editorial calendars. What gets published, how, by whom, all that will be defined right now. Fair warning, everything we've learned up until this point is going to come into play. If there's anything that keeps you creatively focused, go grab...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
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- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
