Content Strategy: Build Your Brand from Scratch
Systems
A course by Laura Busche , Brand Strategist
About the video: Systems
Overview
“This part of the course is what I would call content engineering. How do you build a well-oiled machine that keeps giving? With an ambitious, exciting calendar ready and plenty of resources to get you started, it’s essential to establish the habits that will keep you successful beyond a one-time hit. ”
In this video lesson Laura Busche addresses the topic: Systems, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Systems We hear all these great things about going viral and while it's incredible, it is also extremely rare. For most of us, content creators it comes down to the everyday. What are you doing every single day that gets you a step closer to a successful content strategy? The key to that consistency is processes and systems. I will show you some tools, tactics, processes that have worked for me in the past. Hopefully, it will help you to have ideation, production and distribution processes that are sustainable in the long run. In this new lesson, we will focus on the systems that will guara...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
