Content Strategy: Build Your Brand from Scratch
Voice 2
A course by Laura Busche , Brand Strategist
About the video: Voice 2
Overview
“As individuals, we express a distinctive voice whether we’re aware of it or not. As brands, it serves us most to be truly intentional about it: to define communication styles, including a general voice and a set of scenario-specific tones. ”
In this video lesson Laura Busche addresses the topic: Voice 2, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“If you've ever tried to create a mood board, you may have felt the overwhelm of the blank sheet of paper. And that is exactly what I've tried to avoid with this mood boarding template. You can download it in additional resources. And the thing it'll do for you is There are some clear labels that explain the type of cutouts or the type of resources that you may want to add in each of the sections. Now at the end, all of these labels will be covered. So it doesn't really matter if you find a better space for a cutout that does not match the label. The reason they exist is they're here to make...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 14 lessons (2h 27m)
- 29 additional resources (16 files)
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- Audio: English, Spanish, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Category
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