Content Strategy: Build Your Brand from Scratch
Defining Your Brand’s Personality
A course by Laura Busche , Brand Strategist
About the video: Defining Your Brand’s Personality
Overview
“Get personal! This lesson is all about infusing a unique perspective and character to your content. For example, if your brand was a human being, how would it express what matters most? How would it interject, say hello, or even wrap up a call? These questions matter because these real-life scenarios are spaces where you will have to make a memorable appearance.”
In this video lesson Laura Busche addresses the topic: Defining Your Brand’s Personality, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Defining Your Brand's Personality People relate to people, and if your brand feels like people, they'll connect with you too. This new lesson is all about personality. Finding it, expressing it, preserving it. To begin with, we'll take a look at a quick questionnaire that will allow you to surface the most humane traits of your brand. Personality Interview We've discussed what your brand believes, who it's talking to, what its mission is, but now it's time to define how it actually speaks. The key behind this is personality. As with human beings, personality infuses everything you do with t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
