Content Strategy: Build Your Brand from Scratch
Influences
A course by Laura Busche , Brand Strategist
About the video: Influences
Overview
“I’m sharing the books and resources that have inspired me along the way. I continuously reference them to learn where the field is and which emerging trends I could leverage in my practice.”
In this video lesson Laura Busche addresses the topic: Influences , which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Influences In this world of content that you're about to get into, you'll soon find there are lots of different sources of inspiration you can pull from. It's not a single discipline. It truly brings together design, psychology, business, strategy. You'll soon see that in the sources that have inspired me, there's a range of different authors to look at and consistently go back to. Let me share a few of my favorite books. Ogilvy on Advertising "Ogilvy on Advertising" is a compilation of some of David Ogilvy's best campaigns. Now, his advice and insights and ideas around copywriting and adve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 14 lessons (2h 27m)
- 29 additional resources (16 files)
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- Audio: English, Spanish
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- Level: Beginner
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