Content Strategy: Build Your Brand from Scratch
Creating a Brand Manifesto
A course by Laura Busche , Brand Strategist
Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
About the video: Creating a Brand Manifesto
Overview
“A manifesto can capture your brand’s essential themes and values in a way that makes them clear to anyone creating content with or for you.”
In this video lesson Laura Busche addresses the topic: Creating a Brand Manifesto, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Creating a Brand Manifesto Ok, time to get hands on. Throughout this first lesson, we are going to craft your brand's manifesto, defining the beliefs and values that fuel your content. But before we get into that, I wanted to give you an overview of what the course will look like. We're going to start with pillars, the foundation. Yes, your manifesto, but also your brand storyboard, your persona profiles, who you're talking to, and your overall positioning when it comes to content strategy. Then we'll take a closer look at your brand's personality. What does it sound like? What are the huma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,377 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
