Content Strategy: Build Your Brand from Scratch
Content Playbook
A course by Laura Busche , Brand Strategist
About the video: Content Playbook
Overview
“Game on! You’ve made it this far, and it’s time to wrap all these strategies together into a single Content Playbook you can share with team members and other stakeholders. The key to a successful plan is accessibility. I’ve built a simple, collaborative Content Playbook file that you and your team can update as you learn. Lean Branding is about recognizing that the strategies we set today may not be an excellent fit tomorrow. As we adapt to emerging insights, a guide that can be updated in real-time is essential to keep up and thrive. You will find a template that is: a. immediately editable and easy to maintain, b. brief enough not to overwhelm around the high-level strategy, and c. letter-sized so you can always print out and edit offline. ”
In this video lesson Laura Busche addresses the topic: Content Playbook, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Content Playbook Whether you're creating content solo or with a team, having a clear instruction guide that shows you how, when and where to produce these content pieces will come a long way. In this new lesson, we will finally build your content playbook, that easy reference you can always go back to when you're having doubts about what to do next, or how to plan your next editorial calendar. Now, having this guide handy is going to help you prioritize your efforts, streamline your content creation, and have a strict set of guidelines that guarantees high quality every single time. Let's t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
