Content Strategy: Build Your Brand from Scratch

Content Strategy: Build your Brand from Scratch

“Congrats, you’ve reached the end of this course. All throughout, I’ve shared the tools and techniques that have worked best for me and the brands I have helped over the years. Now it's your turn to give your brand an identity that stands out. I hope you feel ready to build a content playbook you are proud of — a true North Star for your brand. Before saying goodbye, I'd like to give you some final tips and review some of the concepts we saw throughout the course and wrap up lessons learned. • Capture your brand’s essential values and beliefs in your Brand Manifesto. • Knowing who you’re talking to and what they desire is key for the next steps in your content strategy. Set your target customer and brand principles. • Remember to keep your why and who at the center of every content initiative. Staying focused on the objectives and audience is the only way to see a real return on the investments you make. • Be very strategic about finding the right visual and verbal voice. A style that makes you feel confident, connected and can inform your customer-facing scripts. • Don't forget that the content playbook is a living asset, the strategies you set today may not be a great fit tomorrow. Be open to adapting to emerging insights for your brand. I would love to see the result of everything you learned in your own content playbook. Make it uniquely yours and look at your peers’ playbooks for inspiration. I’m looking forward to seeing it in the forum along with all your comments and questions. See you soon! ”

Partial transcription of the video

“Final Project Congrats, you've reached the end of this course. All throughout, I have shared the tools and techniques that have worked best for me and for the brands I've helped over the years. Now it's your turn to give your brand an identity that stands out. I hope you're feeling ready to create a content playbook that you're genuinely proud of, a North Star for your brand. Now we will make a quick review of some topics we looked at throughout the course. Do you remember our first step? That's right, our brand manifesto. Moving forward, use it to capture the brand's essential values and b...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Strategy: Build Your Brand from Scratch

• Level: Beginner
• 100% positive reviews (106)
• 3665 students
• 4 units
• 14 lessons (2h 27m)
• 16 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling