Content Strategy: Build Your Brand from Scratch
Scripts and Scenarios
A course by Laura Busche , Brand Strategist
About the video: Scripts and Scenarios
Overview
“Every customer’s experience with your brand is a journey made of multiple touchpoints. Acquiring new customers and converting them in, e.g. social platforms is just one part of the picture. You are not done with customers after they’ve followed or even purchased once. If you’re building a brand for the long term, a well-conceived plan is a key to communicating effectively as the relationship progresses. This lesson is all about visualizing this journey, empathizing with your customers’ needs every step of the way, and crafting compelling content that genuinely supports them.”
In this video lesson Laura Busche addresses the topic: Scripts and Scenarios, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Scripts and Scenarios Let's talk scripts. Maybe the word reminds you of something rigid or generic, but I want you to understand that this is nothing like that. Having scripts and processes will give you freedom. The more systemic you get about all of these different content production processes, the more time and space you're going to have to exercise your creativity to its fullest. Throughout this lesson, we will learn how a carefully crafted script can make your life easier and keep your audience engaged consistently overtime. Let's take a look. When it comes to customers' experience wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
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- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
