Content Strategy: Build Your Brand from Scratch

Brand Storyboard

A course by Laura Busche , Brand Strategist

Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition

100% positive reviews (103)

3,411 students

Audio: English

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About the video: Brand Storyboard

Overview

“Writing your brand’s story shouldn’t feel overwhelming. Throughout this lesson, you’ll apply my proprietary brand storyboard to determine your ideal customer’s “once upon a time” and “happily ever after”.”

In this video lesson Laura Busche addresses the topic: Brand Storyboard, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.

Partial transcription of the video

“Brand Storyboard Writing your brand story shouldn't feel overwhelming. In this lesson, we'll take a look at the storyboard, an eight-scene tool that will allow you to reshape your narrative around the right main character, your customer, so without further ado, "Once upon a time..." Brand Story What's your once upon a time? Have you ever considered what your brand's narrative is truly about? Yes, we all want to craft content and share it out with the world, but what is the message? What is the thing you're solving or the desire you're satisfying through the product or service that you're of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Strategy: Build Your Brand from Scratch

Level: Beginner
100% positive reviews (103)
3411 students
4 units
14 lessons (2h 27m)
16 downloads

Category
Marketing & Business
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling

Laura Busche

A course by Laura Busche

Teacher Plus

Brand Strategist

Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.

Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.